The Science of Shopping

Language: English

Published by Kogan Page Ltd, GB, 2025

1398620475 / 9781398620476

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Looking to understand the science behind modern shopping and lead retail innovation?The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.You'll learn how to:- Develop strategies based on consumer psychology and social influences- Implement AI-driven personalization to enhance customer experiences- Optimize pricing and create cohesive omnichannel shopping environments- Apply frameworks to design immersive retail experiences that resonatePacked with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development.…

Seller Inventory # LU-9781398620476

Title
The Science of Shopping
Author
Kate Hardcastle
Publisher
Kogan Page Ltd, GB
Publication year
2025
Condition
New
Binding
Hardback
Language
English
ISBN 10
1398620475
ISBN 13
9781398620476

Rarewaves.com USA

London, London, United Kingdom

5-star seller

AbeBooks seller since June 11, 2025

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