The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy - Hardcover

Hardcastle, Kate

 
9781398620476: The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy
Hardcover
ISBN 10: 1398620475 ISBN 13: 9781398620476
Publisher: Kogan Page, 2025

Synopsis

Looking to understand the science behind modern shopping and lead retail innovation?

The Science of Shopping is a practical and aspirational guide for mid-career retail professionals ready to develop strategies that drive growth and customer engagement, written by global consumer expert and multi-award-winning business consultant Kate Hardcastle. This book offers actionable tools to help you apply psychological, technological and strategic insights to today's retail landscape.

You'll learn how to:
- Develop strategies based on consumer psychology and social influences
- Implement AI-driven personalization to enhance customer experiences
- Optimize pricing and create cohesive omnichannel shopping environments
- Apply frameworks to design immersive retail experiences that resonate

Packed with real-world examples from leading brands including Selfridges, Aldi and Primark and expert guidance, this book equips you to build credibility and impact your career by transforming retail approaches for the future.

Themes include: Consumer behaviour, retail strategy, AI personalization, omnichannel retail, customer engagement, career development

"synopsis" may belong to another edition of this title.

About the Author

Kate Hardcastle is a multi-award-winning international consumer expert, broadcaster and commentator based in London, UK. With over 20 years' experience in consumer behaviour and retail, she works with some of the world's biggest brands and in 2018 was awarded an MBE for services to business and entrepreneurship. She appears regularly on the BBC, ITV, Channel 4, and Sky News, as well as in Forbes and the Financial Times, and presents at events including the Financial Times Retail Summit, Retail World Congress, The Retail Summit UAE, Shop Talk Las Vegas, The Tech Show and Ideal Home Show.

"About this title" may belong to another edition of this title.

Publisher
Kogan Page
Publication date
2025
Language
English
ISBN 10 
1398620475
ISBN 13 
9781398620476
Binding
Hardcover
Edition number
1
Number of pages
280

Other Popular Editions of the Same Title

9781398620469: The Science of Shopping: How Psychology and Innovation Create a Winning Retail Strategy

Featured Edition

ISBN 10:  1398620467 ISBN 13:  9781398620469
Publisher: Kogan Page, 2025
Softcover