Scenario Thinking
Language: English
Published by Cambridge University Press, 2018
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Druck auf Anfrage Neuware - Printed after ordering - This Element infuses established scenario planning routines with an exploration of cognitive reasoning, by contextualising scenario thinking within the wider human endeavour of grappling with future uncertainties. A study of ancient civilisations shows that scenario thinking is not new, but has evolved significantly since ancient times. By de-coupling scenario thinking from scenario planning, it is elevated as the essential ingredient in managerial foresight projects. The historical theme continues, focussing on the evolution of modern scenario planning, by way of the French and Anglo-American schools of thought, using the intuitive logics methodology. Archival research has discovered early contributions in the UK around the development and use of scenario thinking in public policy, which has been overlooked in many received histories. Finally, the usefulness of scenario thinking for strategic management is challenged here and the argument that it is a heuristic device for overcoming cognitive biases and making better strategic decisions is refined.…
Seller Inventory # 9781108469005
- Title
- Scenario Thinking
- Author
- R. Bradley MacKay
- Publisher
- Cambridge University Press
- Publication year
- 2018
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1108469000
- ISBN 13
- 9781108469005
- Item weight
- 148 grams
- Dimensions
- 229x152x6 mm
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