Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy) - Softcover

MacKay, R

 
9781108469005: Scenario Thinking: A Historical Evolution of Strategic Foresight (Elements in Business Strategy)

Synopsis

Elevates scenario thinking as the essential tool in managerial foresight projects.

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Book Description

Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

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