Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work

Julian Cummins, Roddy Mullin

ISBN 10: 0749438649 / ISBN 13: 9780749438647

Published by Kogan Page, 2003

About this Item

Zustand: Gut | Sprache: Englisch | Produktart: Bücher.

Seller Inventory # 1571547/3

Bibliographic Details

• Title: Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
• Publisher: Kogan Page
• Publication Date: 2003
• Language: English
• ISBN 10: 0749438649
• ISBN 13: 9780749438647
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: Gut
• Seller catalogs:
  • Bücher

About this title

Synopsis

Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.

About the Author

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).