Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work - Softcover

Mullin, Roddy

 
9780749438647: Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Softcover
ISBN 10: 0749438649 ISBN 13: 9780749438647
Publisher: Kogan Page, 2002

Synopsis

Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.

"synopsis" may belong to another edition of this title.

About the Author

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

"About this title" may belong to another edition of this title.

Publisher
Kogan Page
Publication date
2002
Language
English
ISBN 10 
0749438649
ISBN 13 
9780749438647
Binding
Paperback
Edition number
3
Number of pages
272

Other Popular Editions of the Same Title

9780749457044: Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Featured Edition

ISBN 10:  074945704X ISBN 13:  9780749457044
Publisher: Kogan Page, 2010
Softcover