Items related to Sales Promotion: How to Create, Implement and Integrate...
Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.
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Review:
"This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. 'Sales Promotion' is essential reading for any practitioner needing to stay on top of their game." -- Edwin Mutton, Director General, Institute of Sales Promotion ""This book reveals the changing face of our industry and shows the importance of first principles combined with practical advice. 'Sales Promotion' is essential reading for any practitioner needing to stay on top of their game."" -- Edwin Mutton, Director General, Institute of Sales Promotion
Book Description:
Billions of pounds and dollars are spent each year on sales promotion worldwide and 60% of consumers take advantage of it each month
New edition fully updated to reflect developments in new media and market changes
Core text for the Institute of Sales Promotions Diploma
Essential reading for any practitioner needing to stay on top of their game.
Edwin Mutton, Director General, Institute of Sales Promotions
Compellingly readable.
Incentive Today
New edition fully updated to reflect developments in new media and market changes
Core text for the Institute of Sales Promotions Diploma
Essential reading for any practitioner needing to stay on top of their game.
Edwin Mutton, Director General, Institute of Sales Promotions
Compellingly readable.
Incentive Today
"About this title" may belong to another edition of this title.
- PublisherKogan Page
- Publication date2002
- ISBN 10 0749438649
- ISBN 13 9780749438647
- BindingPaperback
- Edition number3
- Number of pages272
- Rating
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Published by
Kogan Page Business Books
(2003)
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Paperback
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Book Description Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR006910845
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Published by
Kogan Page Business Books
(2003)
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Paperback
Quantity: 1
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Book Description Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002880801
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Kogan Page 30/08/2002
(2002)
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Book Description Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780749438647
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Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Published by
Kogan Page 30/08/2002
(2002)
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Softcover
Quantity: 1
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Book Description Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780749438647
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Sales Promotion : How to Create, Implement and Integrate Campaigns That Really Work
Published by
Kogan Page, Limited
(2003)
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Softcover
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Book Description Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP17140356
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Sales Promotion: How to Create, Implement and Integrate Campaigns That Really Work
Published by
Kogan Page
(2007)
ISBN 10: 0749438649
ISBN 13: 9780749438647
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. Seller Inventory # 9934353
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Sales Promotion
Published by
Kogan Page
(2006)
ISBN 10: 0749438649
ISBN 13: 9780749438647
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. Seller Inventory # 8664278
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Sales Promotion
Published by
Kogan Page
(2002)
ISBN 10: 0749438649
ISBN 13: 9780749438647
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780749438647. Seller Inventory # 8664279
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