Title: Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Publisher: Kogan Page Business Books
Publication Date: 2003
Language: English
ISBN 10: 0749438649
ISBN 13: 9780749438647
Binding: Paperback
Edition: 3rd Edition
Condition: Very Good
Weight: 417 grams

About this title

Synopsis

Sales promotion is recognized as one of the most powerful weapons available in sales and marketing. This book demonstrates tested methods that companies use to stay ahead, detailing the offers that win new customers and keep existing customers happy. Includes case studies and practical examples.

About the Author

Roddy Mullin, Chartered Marketer and Chartered Engineer, has been a consultant for sales and marketing for the past two decades, with his business aim being to 'make people make money'. He is an examiner for the Institute of Promotional Marketing Diploma as well as former Vice President of the Central London branch of the CIM and former Court Assistant of the Worshipful Company of Marketors. He has written several books including Promotional Marketing and The Handbook of Field Marketing (both published by Kogan Page).

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