STRATEGIES TO IMPROVE BUSINESS SUCCESS

Language: English

Published by LAP LAMBERT Academic Publishing Okt 2010, 2010

3843361282 / 9783843361286

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This item is printed on demand - Print on Demand Titel. Neuware -Successful economies are dependent on successful industries. This book explores how business success could be improved by looking at three global industries, namely the motorcar, high-technology (IT)and food manufacturing industries. These industries are vital to growing the economies of countries. The book asserts that the high performance model offered by P. Kotler can be applied to improve the business success (increased sales growth and CRM effectiveness) of these industries. The study therefore explores the influence of process variables (launching strategies), resources management (the management of labour, materials, machines, IT and energy) and organisational variables (TQM and the organisational culture) on business success of the firms that constitute these industries. The study made a significant contribution towards identifying a theoretical model to improve the business success of the motorcar, high-technology (IT) and food manufacturing industries. The study showed that various combinations of product launching strategies as well as organisational variables are important ingredients to achieve increased sales growth and CRM effectiveness.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 424 pp. Englisch.

Seller Inventory # 9783843361286

Title
STRATEGIES TO IMPROVE BUSINESS SUCCESS
Author
Oren Dayan
Publisher
LAP LAMBERT Academic Publishing Okt 2010
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3843361282
ISBN 13
9783843361286
Item weight
649 grams
Dimensions
220x150x27 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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