STRATEGIES TO IMPROVE BUSINESS SUCCESS: GLOBAL RESEARCH OF SELECTED INDUSTRIES - Softcover

Dayan, Oren

Softcover

ISBN 10: 3843361282 ISBN 13: 9783843361286

Publisher: LAP LAMBERT Academic Publishing, 2010

Synopsis

Successful economies are dependent on successful industries. This book explores how business success could be improved by looking at three global industries, namely the motorcar, high-technology (IT)and food manufacturing industries. These industries are vital to growing the economies of countries. The book asserts that the high performance model offered by P. Kotler can be applied to improve the business success (increased sales growth and CRM effectiveness) of these industries. The study therefore explores the influence of process variables (launching strategies), resources management (the management of labour, materials, machines, IT and energy) and organisational variables (TQM and the organisational culture) on business success of the firms that constitute these industries. The study made a significant contribution towards identifying a theoretical model to improve the business success of the motorcar, high-technology (IT) and food manufacturing industries. The study showed that various combinations of product launching strategies as well as organisational variables are important ingredients to achieve increased sales growth and CRM effectiveness.

About this title

About the Author

Oren Dayan (PhD) is a lecturer and researcher in marketing at Nelson Mandela Metropolitan University - Port Elizabeth. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as a Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing and Branding decisions.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 3843361282
• ISBN 13: 9783843361286
• Binding: Paperback
• Number of pages: 424