STRATEGIES TO IMPROVE BUSINESS SUCCESS : GLOBAL RESEARCH OF SELECTED INDUSTRIES
Language: English
Published by LAP LAMBERT Academic Publishing, 2010
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 68.25
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Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - Successful economies are dependent on successful industries. This book explores how business success could be improved by looking at three global industries, namely the motorcar, high-technology (IT)and food manufacturing industries. These industries are vital to growing the economies of countries. The book asserts that the high performance model offered by P. Kotler can be applied to improve the business success (increased sales growth and CRM effectiveness) of these industries. The study therefore explores the influence of process variables (launching strategies), resources management (the management of labour, materials, machines, IT and energy) and organisational variables (TQM and the organisational culture) on business success of the firms that constitute these industries. The study made a significant contribution towards identifying a theoretical model to improve the business success of the motorcar, high-technology (IT) and food manufacturing industries. The study showed that various combinations of product launching strategies as well as organisational variables are important ingredients to achieve increased sales growth and CRM effectiveness.…
Seller Inventory # 9783843361286
- Title
- STRATEGIES TO IMPROVE BUSINESS SUCCESS : GLOBAL RESEARCH OF SELECTED INDUSTRIES
- Author
- Oren Dayan
- Publisher
- LAP LAMBERT Academic Publishing
- Publication year
- 2010
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3843361282
- ISBN 13
- 9783843361286
- Item weight
- 649 grams
- Dimensions
- 220x150x27 mm
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