The Rise and Fall of Mass Communication
Language: English
Published by Peter Lang Jun 2020, 2020
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 35.03
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. 184 pp. Englisch.
Seller Inventory # 9781433164224
- Title
- The Rise and Fall of Mass Communication
- Author
- Andrew C. Billings
- Publisher
- Peter Lang Jun 2020
- Publication year
- 2020
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1433164221
- ISBN 13
- 9781433164224
- Item weight
- 268 grams
- Dimensions
- 225x150x11 mm
- Series
- Book 1 of 17: Mass Communication and Journalism
"Synopsis" may belong to another edition of this title.
About the Author
William L. Benoit (Ph.D., Wayne State University, 1979) is Professor of Communication Studies at the University of Alabama, Birmingham. He created and applied image repair theory and the functional theory of political communication. He has published over 15 books; his H-index is 63.
Andrew C. Billings (Ph.D., Indiana University, 1999) is the Ronald Reagan Chair of Broadcasting in the Department of Journalism and Creative Media at the University of Alabama. He has published over 200 journal articles and book chapters along with 20 book projects, the majority of which pertain to issues of media content and effects.
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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