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The Rise and Fall of Mass Communication: 27 (Mass Communication & Journalism) - Softcover

 
9781433164224: The Rise and Fall of Mass Communication: 27 (Mass Communication & Journalism)
  • PublisherPeter Lang
  • Publication date2020
  • ISBN 10 1433164221
  • ISBN 13 9781433164224
  • BindingPaperback
  • Number of pages184

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Andrew C. Billings
Published by Peter Lang Jun 2020, 2020
ISBN 10: 1433164221 ISBN 13: 9781433164224
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. 184 pp. Englisch. Seller Inventory # 9781433164224

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William L. Benoit
Published by Peter Lang, 2020
ISBN 10: 1433164221 ISBN 13: 9781433164224
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice. Seller Inventory # 9781433164224

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Benoit, William L.|Billings, Andrew C.
ISBN 10: 1433164221 ISBN 13: 9781433164224
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.Advancing . Seller Inventory # 447657034

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Published by Peter Lang Publishing, 2020
ISBN 10: 1433164221 ISBN 13: 9781433164224
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paperback. Condition: New. New. book. Seller Inventory # ERICA80014331642216

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