Getting it Right the Second Time

Gershman, Michael

ISBN 10: 0201550822 / ISBN 13: 9780201550825

Published by Da Capo Press, 1990

About this Item

Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.

Seller Inventory # Scanned0201550822

Bibliographic Details

• Title: Getting it Right the Second Time
• Publisher: Da Capo Press
• Publication Date: 1990
• Language: English
• ISBN 10: 0201550822
• ISBN 13: 9780201550825
• Binding: Hardcover
• Condition: new

About this title

Synopsis

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.