Getting it Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products

Gershman, Michael

ISBN 10: 0201550822 / ISBN 13: 9780201550825

Published by Addison-Wesley Publishing Company, Reading, MA, 1990

About this Item

good copy with only very light overall wear. tighty bound. some light sun fading around edges of covers. pages clean and unmarked. 270 pages.

Seller Inventory # 016286

Bibliographic Details

• Title: Getting it Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products
• Publisher: Addison-Wesley Publishing Company, Reading, MA
• Publication Date: 1990
• Language: English
• ISBN 10: 0201550822
• ISBN 13: 9780201550825
• Binding: Hard Back
• Condition: Good
• Dust Jacket Condition: No Jacket
• Seller catalogs:
  • Business / Occupation

About this title

Synopsis

Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.