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Bibliographic Details

Title: The Riddle: Where Ideas Come From and How to Have Better Ones
Publisher: Jossey-Bass
Publication Date: 2008
Language: English
ISBN 10: 0787996327
ISBN 13: 9780787996321
Binding: Hardcover
Condition: very good

About this title

Synopsis

While organizations claim to value creativity, they are often at a loss when attempting to conjure up novel ideas, particularly in a world where technology has made information readily available to everyone. As a result, leaders ask, "Where will the next big idea come from?" In response, they allocate significant resources for innovation; however the source of creative inspiration has remained a mystery.

Science has shown that it's possible to create conditions under which the mind is more prepared to have insights, or "a-ha! moments." In this fascinating book, Andrew Razeghi examines the precursors to creative insight and offers clear-cut methods for making "Eureka moments" routine practice rather than lucky accidents. Combining the latest scientific research, interviews with current innovators, and studies of history’s most creative minds, he dissects the creative process and presents a practical approach for inspiring innovation.

About the Author

The Author

Andrew J. Razeghi is adjunct associate professor at the Kellogg School of Management at Northwestern University and an internationally recognized speaker and adviser on growth, strategy, creativity, and innovation. As principal in the firm StrategyLab, Inc., he has consulted with executives from many Fortune 500 companies. He is also the author of Hope:How Triumphant Leaders Create the Future (from Jossey-Bass).

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