Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality

Wheelwright, Steven C./ Clark, Kim B.

ISBN 10: 0029055156 / ISBN 13: 9780029055151

Published by Free Pr, 1992

About this Item

400 pages. 9.50x6.50x1.00 inches. In Stock.

Seller Inventory # 0029055156

Bibliographic Details

• Title: Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
• Publisher: Free Pr
• Publication Date: 1992
• Language: English
• ISBN 10: 0029055156
• ISBN 13: 9780029055151
• Binding: Hardcover
• Condition: Brand New

About this title

Synopsis

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

About the Author

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School.

Wheelwright and Clark are co-authors with Robert H. Hayes of the best-selling Dynamic Manufacturing (Free Press, 1988).