Revolutionizing Product Development : Quantum Leaps in Speed, Efficiency, and Quality

Clark, Kim B., Wheelwright, Steven C.

ISBN 10: 0029055156 / ISBN 13: 9780029055151

Published by Free Press, 1992

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP17543304

Bibliographic Details

Title: Revolutionizing Product Development : ...

Publisher: Free Press

Publication Date: 1992

Binding: Hardcover

Condition: Good

About this title

Synopsis:

A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.

Product Description:

The authors argue that a company's capability to conceive and design quality prototypes which are rapidly available is increasingly the focal point of competition. Success is dependent on management's ability to integrate the marketing, manufacturing and design functions effectively.