Revenue Management Hard-core Tactics for Market Domination
Language: English
Published by Orion Business Books, 1997
- Hardcover
- Used
Seller: Island of Books, Birmingham, United KingdomIsland of Books
AbeBooks seller since October 14, 2026
Condition: Used - Very good
£ 1,399.00
Quantity: 1 available
Add to basketItem description from seller
In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. 0.0000.
Seller Inventory # 5Z-CY99-FLLU
- Title
- Revenue Management Hard-core Tactics for Market Domination
- Author
- Robert G. Cross
- Publisher
- Orion Business Books
- Publication year
- 1997
- Condition
- Used - Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0752809792
- ISBN 13
- 9780752809793
"Synopsis" may belong to another edition of this title.
Review
Revenue Management is very important - as important as cost control. We have paid a great deal of attention to Revenue Management and that attention is clearly reflected in the success of this company. -- Sir Colin Marshall, Chairman, British Airways, PLC
"About the title" may belong to another edition of this title.
Island of Books
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