In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.
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Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. -- Bill Marriott, Chairman and CEO, Marriott International, Inc.
Revenue Management is very important - as important as cost control. We have paid a great deal of attention to Revenue Management and that attention is clearly reflected in the success of this company. -- Sir Colin Marshall, Chairman, British Airways, PLC
Robert Cross is the Chairman of Aeronomics Incorporated, a company he founded in 1984 for the purpose of providing Revenue Management research, project development and consulting services to a wide range of industries around the world.
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Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Very Good. Revenue Management: Hard Core Tactics for Profit-making and Market Domination This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780752809793
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hardcover. Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Seller Inventory # rev4092588583
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Seller: Bahamut Media, Reading, United Kingdom
Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780752809793
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Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR001598539
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Seller: Book Grocer, Tullamarine, VIC, Australia
Hardback. Robert G. Cross, Orion Publishing Co. Hardback. Seller Inventory # 9780752809793-SECONDHAND
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Seller: Island of Books, Birmingham, United Kingdom
Hardcover. Condition: Used - Very Good. In this eye-opening book, Robert G. Cross reminds us that cutting costs is not enough, and he shows how a powerful new strategy called Revenue Management can help any business dramatically improve its bottom line. Revenue Management - also known as RM - enhanced a company's performance through a combination of attitude, sophisticated technology, and state-of-the-art marketing techniques. Cross, whose consulting company has invigorated some of the world's largest airlines and hotel chains, draws on numerous case studies to present profit-making tactics that work in today's fast-moving marketplace. In describing how a one-chair barbershop, a regional opera company, and a medium-size airline all benefited enormously from the RM approach, he explains how no-tech, low-tech, and high-tech Revenue Management applications can revolutionize the way businesses make money. 0.0000. Seller Inventory # 5Z-CY99-FLLU
Quantity: 1 available