Synopsis
In its most basic form, Revenue Management (RM) helps managers to focus on the buying behaviour of customers, enabling them to make adjustments in price and product availability to achieve significant revenue gains. This is a guide to implementing RM.
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Review
Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. -- Bill Marriott, Chairman and CEO, Marriott International, Inc.
Revenue Management is very important - as important as cost control. We have paid a great deal of attention to Revenue Management and that attention is clearly reflected in the success of this company. -- Sir Colin Marshall, Chairman, British Airways, PLC
About the Author
Robert Cross is the Chairman of Aeronomics Incorporated, a company he founded in 1984 for the purpose of providing Revenue Management research, project development and consulting services to a wide range of industries around the world.
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Revenue Management: Hard Core Tactics for Profit-making and Market Domination
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Revenue Management: Hard Core Tactics for Profit-making and Market Domination
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ISBN 10: 0752809792
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