Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management

Language: English

Published by Praeger, 1995

0899308694 / 9780899308692

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Hardcover

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Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.

Seller Inventory # 9780899308692

Title
Retailing Triumphs and Blunders : Victims of Competition in the New Age of Marketing Management
Author
Alan J. Greco
Publisher
Praeger
Publication year
1995
Condition
Neu
Binding
Buch
Language
English
ISBN 10
0899308694
ISBN 13
9780899308692
Item weight
606 grams
Dimensions
235x157x21 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

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AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574