Retailing Triumphs and Blunders: Victims of Competition in the New Age of Marketing Management - Hardcover
Synopsis
In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
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About the Author
RONALD D. MICHMAN is Professor of Marketing at Shippensburg University in Pennsylvania. He is the author of Marketing to Changing Consumer Markets: Environmental Scanning and coauthor of Marketing Channels and Strategies, Second Edition, and Strategic Advertising Decisions, as well as numerous articles that have appeared in Business, Business Horizons, Industrial Marketing Management, and the Journal of Business Strategy.
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Retailing Triumphs and Blunders
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Bloomsbury Publishing Plc, US, 1995
ISBN 10: 0899308694
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Hardback. Condition: New. In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management. Seller Inventory # LU-9780899308692
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Condition: New. Focusing on the stories of a spectrum of retailers that highlight the variables necessary for duplicating success, this work provides a starting point for understanding the complexities and interrelationships in retail management. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJM; KJS; KNP. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 19. Weight in Grams: 579. . 1995. hardcover. . . . . Seller Inventory # V9780899308692
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Retailing Triumphs and Blunders (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1995
ISBN 10: 0899308694
ISBN 13: 9780899308692
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Hardcover. Condition: new. Hardcover. In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management. In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899308692