Reinvent Your Business Model: How to Sei
Johnson, Mark W.
Sold by Majestic Books, Hounslow, United Kingdom
AbeBooks Seller since 19 January 2007
New - Hardcover
Condition: New
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Add to basketSold by Majestic Books, Hounslow, United Kingdom
AbeBooks Seller since 19 January 2007
Condition: New
Quantity: 1 available
Add to basketNamed a Top 10 Business Strategy Book of 2018 by Inc. magazine
In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.
In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.
With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:
Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.
Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.
Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award–winning "Reinventing Your Business Model" in Harvard Business Review. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.
Author social media/website info: innosight.com/team_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson, twitter.com/mark_w_johnson
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