Public Relations: The Profession and the Practice
Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
Language: English
Published by McGraw-Hill Education, 2008
- Softcover
- New
Condition: New
£ 51.27
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- Title
- Public Relations: The Profession and the Practice
- Author
- Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
- Publisher
- McGraw-Hill Education
- Publication year
- 2008
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0073378879
- ISBN 13
- 9780073378879
- Edition
- 3rd Edition
Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.
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