Public Relations: The Profession and the Practice

3.6 avg rating
( 10 ratings by Goodreads )
 
9780073378879: Public Relations: The Profession and the Practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.

Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a much more personal and interactive form of public relations. This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.

"synopsis" may belong to another edition of this title.

About the Author:

Dan Lattimore, Ph.D. is Vice Provost for Extended Programs and Dean of University College at the University of Memphis. He is also professor of Journalism. His undergraduate degree in journalism and economics is from Texas Christian University. He holds masters degrees from TCU in economics and Southwestern Baptist Seminary in education administration and his doctorate in mass communication is from the University of Wisconsin. He is the author of five books including Public Relations: The Profession and Practice, 5th Edition, published by McGraw Hill, and The Broadcast News Process 7th Edition, published by Morton Publishing Co. He is an accredited member of the Public Relations Society of America and is past chair (twice) of the Education Affairs Committee for PRSA. He is a past president of the PRSA Educators Academy and past president of the Memphis Chapter of Public Relations Society of America. Dr. Lattimore was vice president of the Accrediting Council for Journalism and Mass Communication for 6 years and rotated off the Council after 12 years on the Council last May. He is a member of the Commission for Public Relations Education. Among his professional work was 10 years as communication director for several USAID projects throughout the world where he produced numerous films and videos. He was acting director for a $20 million USAID project with Colorado State University, Utah State University and Cornell University for one year and associate director for the Colorado State project for three years. He was also communications director for the Minnesota-Wisconsin Baptist Fellowship for two years. He is the chair of the Curriculum Committee for the Regents Online Degree Programs for the Tennessee Board of Regents. He also developed the first online masters program in journalism in the country in 1995.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
Published by McGraw-Hill Education
ISBN 10: 0073378879 ISBN 13: 9780073378879
New PAPERBACK Quantity Available: 1
Seller
Your Online Bookstore
(Houston, TX, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. PAPERBACK. Book Condition: New. 0073378879 Ships promptly. Bookseller Inventory # HGT1542.2LMGG031917H0170

More Information About This Seller | Ask Bookseller a Question

Buy New
3
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
Published by McGraw-Hill Humanities/Social Sc (2008)
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Paperback Quantity Available: 1
Seller
Solr Books
(Skokie, IL, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Humanities/Social Sc, 2008. Paperback. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000515630

More Information About This Seller | Ask Bookseller a Question

Buy New
2.35
Convert Currency

Add to Basket

Shipping: 3.04
Within U.S.A.
Destination, Rates & Speeds

3.

Dan L. Lattimore, Otis W. Baskin, Suzette T. Heima
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800733788791.0

More Information About This Seller | Ask Bookseller a Question

Buy New
6.77
Convert Currency

Add to Basket

Shipping: 3.04
Within U.S.A.
Destination, Rates & Speeds

4.

Dan Lattimore; Otis Baskin; Suzette Heiman; Elizabeth Toth
Published by McGraw-Hill Education (2008)
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Paperback Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education, 2008. Paperback. Book Condition: New. book. Bookseller Inventory # 0073378879

More Information About This Seller | Ask Bookseller a Question

Buy New
13.39
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

5.

Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth
Published by McGraw-Hill Education
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Softcover Quantity Available: 10
International Edition
Seller
Sunshine Book Store
(Wilmington, DE, U.S.A.)
Rating
[?]

Book Description McGraw-Hill Education. Book Condition: New. 0073378879 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. Bookseller Inventory # SU_9780073378879

More Information About This Seller | Ask Bookseller a Question

Buy New
14.65
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

6.

Dan Lattimore; Otis Baskin; Suzette Heiman; Elizabeth Toth
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Paperback Quantity Available: 10
International Edition
Seller
US_Superfast_Bookstore
(New Castle, DE, U.S.A.)
Rating
[?]

Book Description Paperback. Book Condition: New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # NU_9780073378879

More Information About This Seller | Ask Bookseller a Question

Buy New
13.08
Convert Currency

Add to Basket

Shipping: 2.28
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

7.

Dan Lattimore
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Softcover Quantity Available: 10
International Edition
Seller
bookscollection
(Delhi, DELHI, India)
Rating
[?]

Book Description Book Condition: Brand New. PAPERBACK,Book Condition New, International Edition. We Do not Ship APO FPO AND PO BOX. Cover Image & ISBN may be different from US edition but contents as US Edition. Printing in English language.NO CD AND ACCESS CODE. Quick delivery by USPS/UPS/DHL/FEDEX/ARAMEX ,Customer satisfaction guaranteed. We may ship the books from Asian regions for inventory purpose. Bookseller Inventory # ABEADH##1801

More Information About This Seller | Ask Bookseller a Question

Buy New
13.71
Convert Currency

Add to Basket

Shipping: 3.21
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

8.

Lattimore
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Softcover Quantity Available: 5
International Edition
Seller
Unique Bookseller
(Delhi, India)
Rating
[?]

Book Description Softcover. Book Condition: Brand New. .. Black & White or color International Edition. ISBN and front cover may be different, but contents are same as the US edition. Book printed in English. Territorial restrictions may be printed on the book. GET IT FAST within 3-5 business days by DHL/FedEx/Aramex and tracking number will be uploaded into your order page within 24-48 hours. Kindly provide day time phone number in order to ensure smooth delivery. No shipping to PO BOX, APO, FPO addresses. 100% Customer satisfaction guaranteed!. . Bookseller Inventory # UBS05186

More Information About This Seller | Ask Bookseller a Question

Buy New
19.71
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

9.

LATTIMORE
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Quantity Available: 5
International Edition
Seller
firstbookstore
(New Delhi, India)
Rating
[?]

Book Description Book Condition: Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-40839

More Information About This Seller | Ask Bookseller a Question

Buy New
20.22
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

10.

LATTIMORE
ISBN 10: 0073378879 ISBN 13: 9780073378879
New Quantity Available: 3
International Edition
Seller
Bookshub
(Karol Bagh, India)
Rating
[?]

Book Description Book Condition: New. New. International edition. Different ISBN and Cover image but contents are same as US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-80326

More Information About This Seller | Ask Bookseller a Question

Buy New
20.41
Convert Currency

Add to Basket

Shipping: FREE
From India to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book