Promotion and Marketing Communications

Language: English

Published by Intechopen, 2020

1838802274 / 9781838802271

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes.…

Seller Inventory # 9781838802271

Title
Promotion and Marketing Communications
Author
Umut Ayman
Publisher
Intechopen
Publication year
2020
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1838802274
ISBN 13
9781838802271
Item weight
597 grams
Dimensions
266x185x19 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

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