Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Addison-Wesley Data & Analytics Series)

Rodrigues-Craig, Joanne

ISBN 10: 0135258529 / ISBN 13: 9780135258521

Published by Addison-Wesley Professional, 2020

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00070835402

Synopsis:

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don’t.

Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You’ll learn how to:

• Develop complex, testable theories for understanding individual and social behavior in web products
• Think like a social scientist and contextualize individual behavior in today’s social environments
• Build more effective metrics and KPIs for any web product or system
• Conduct more informative and actionable A/B tests
• Explore causal effects, reflecting a deeper understanding of the differences between correlation and causation
• Alter user behavior in a complex web product
• Understand how relevant human behaviors develop, and the prerequisites for changing them
• Choose the right statistical techniques for common tasks such as multistate and uplift modeling
• Use advanced statistical techniques to model multidimensional systems
• Do all of this in R (with sample code available in a separate code manual)

About the Author:

Joanne Rodrigues is an experienced data scientist with master’s degrees in mathematics, political science, and demography. She has six years of experience in statistical computing and R programming, as well as experience with Python for data science applications. Her management experience at enterprise companies leverages her ability to understand human behavior by using economic and sociological theory in the context of complex mathematical models.

Bibliographic Details

Title: Product Analytics: Applied Data Science ...
Publisher: Addison-Wesley Professional
Publication Date: 2020
Binding: Soft cover
Condition: Very Good