- Softcover
- New
Condition: New
£ 1,526.18
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Add to basketItem description from seller
For decades designers and advertisers have had to interpret design briefs, produce new solutions to familiar problems and continually work to keep their clients’ brands fresh and in the public consciousness. This book explores the theme of ‘problem solving’ in design and communication, from reviving the identity of tired brands to dealing creatively and sensitively with propaganda. Each chapter deals with a specific problem and concludes with a case study to illustrate a particular solution in greater detail. With hundreds of examples from a huge range of international agencies and designers, both contemporary and classic, this book presents an informative, comprehensive and lively discussion of communications and advertising in the twentieth and twenty-first centuries.
Seller Inventory # 81168
- Title
- Problem Solved
- Author
- Johnson, Michael
- Publisher
- Phaidon Press
- Publication year
- 2004
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0714844535
- ISBN 13
- 9780714844534
Designers and advertisers continually have to interpret design briefs, produce new solutions to familiar problems and work to keep their clients' brands high in the public consciousness. This highly informative guide brings together for the first time discussions and case studies that illustrate the working methods of major advertising and graphic design firms.
Each chapter explores a different theme of problem solving, and concludes with a case study to illustrate a particular solution in detail. Themes include producing innovative work, avoiding repetition, standing out in the market place, reinventing a tired brand, communicating essential facts in a culture of information overload, keeping a brand young and trendy, dealing sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with images and sound-bites. Examples featured are taken from classic and contemporary international advertising.
Designers and agencies whose work is discussed in the book include Chermayeff and Geismar, Saatchi and Saatchi, BMP, Minale Tattersfield, Derek Birdsall, Niklaus Troxler, Bob Gill, Wieslaw Walkuski, Makoto Saito, Paul Fishlock and Pentagram.
"Synopsis" may belong to another edition of this title.
About the Author
Michael Johnson is Creative Director of johnson banks, which was voted most creative consultancy in Britain in 1999. He is Chairman of Education for British Design and Art Direction (D&AD) and lectures regularly on design theory and practice.
"About the title" may belong to another edition of this title.
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