Pricing Photography: The Complete Guide to Assignment & Stock Prices

Michal Heron,David MacTavish

ISBN 10: 1581152078 / ISBN 13: 9781581152074

Published by Allworth Press, 2002

About this Item

This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0000859353

Bibliographic Details

Title: Pricing Photography: The Complete Guide to ...

Publisher: Allworth Press

Publication Date: 2002

Binding: paperback

Condition: Acceptable

Edition: 3rd Edition

About this title

Synopsis:

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

About the Author:

Michal Heron has been a successful freelance photographer for more than twenty years. In addition to running her own stock business, she is represented by stock photo agencies in the United States and overseas. She is a frequent lecturer at seminars and workshops nationally. She lives in New York City.



David MacTavish is a freelance photographer working from the Chicago area. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers.