Pricing Photography: The Complete Guide to Assignment & Stock Prices - Softcover

Heron, Michal; MacTavish, David

Softcover

ISBN 10: 1581152078 ISBN 13: 9781581152074

Publisher: Allworth Press,U.S., 2002

Synopsis

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

About this title

About the Author

Michal Heron has been a successful freelance photographer for more than twenty years. In addition to running her own stock business, she is represented by stock photo agencies in the United States and overseas. She is a frequent lecturer at seminars and workshops nationally. She lives in New York City.



David MacTavish is a freelance photographer working from the Chicago area. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers.

Edition details

• Publisher: Allworth Press,U.S.
• Publication date: 2002
• Language: English
• ISBN 10: 1581152078
• ISBN 13: 9781581152074
• Binding: Paperback
• Edition number: 3
• Number of pages: 160