Pricing Photography: The Complete Guide to Assignment & Stock Prices

Michal Heron, David Mactavish, David Mactavish,

ISBN 10: 1581152078 / ISBN 13: 9781581152074

Published by Skyhorse Publishing January 2002, 2002

About this Item

This trade reference tool seeks to provide photographers of all genres with time-tested information about how to research a price, identify pricing factors, and negotiate fair deals. With 50 pages of pricing charts, photographers should be enabled to tailor their pricing to meet any sales situation, whether for assignment or stock photography, advertising or corporate needs, editorial or advertorial uses, billboards or brochures. Chapters include information on the business and economics of photography, cutting-edge negotiation techniques, an introduction to using the price charts, and the specifics of pricing electronic media. A concluding chapter offers a buyer's guide to art directors and editors, explaining what to look for in photographs and how to minimize the risk of any purchase transaction. Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair. Very nice clean, tight copy free of any marks. Seller Inventory # 180240

Bibliographic Details

Title: Pricing Photography: The Complete Guide to ...

Publisher: Skyhorse Publishing January 2002

Publication Date: 2002

Binding: Trade Paperback

Condition: Used - Very Good

Edition: 3rd Edition

About this title

Synopsis:

This classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, negotiating fair deals, and much more. Chapters include practical information on the economics of photography, cutting-edge negotiation techniques, and the specifics of pricing electronic media. Over fifty pages of at-a-glance pricing charts help photographers tailor their pricing to suit any sales situation. Plus, readers will also find a complete "buyer's guide" for art directors and editors, a comprehensive glossary, and dozens of ready-to-use worksheets and forms for even more instant help. A must-have addition to every photographer's bookshelf.

About the Author:

Michal Heron has been a successful freelance photographer for more than twenty years. In addition to running her own stock business, she is represented by stock photo agencies in the United States and overseas. She is a frequent lecturer at seminars and workshops nationally. She lives in New York City.



David MacTavish is a freelance photographer working from the Chicago area. He is actively involved in both assignment and stock photography, and has served as an officer of the American Society of Media Photographers.