Predatory Marketing: What Everyone in Business Needs to Know to Win Today's Consumer

Beemer, C. Britt; Shook, Robert L.

ISBN 10: 0767901894 / ISBN 13: 9780767901895

Published by Crown Business, 1998

About this Item

A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Seller Inventory # 4BQGBJ003NO6_ns

Bibliographic Details

Title: Predatory Marketing: What Everyone in ...

Publisher: Crown Business

Publication Date: 1998

Binding: paperback

Condition: Very Good

About this title

Synopsis:

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.

Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.

Applying this prescription to all aspects of marketing -- advertising, public relations, customer service, and sales -- Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:

- The ten most budget-conscious cities in America

- The top ten reasons why advertising fails

- The eight characteristics of America's highest-rated retail salespeople

"Be first. Be right. Or be dead", Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.

About the Author:

C. Britt Beemer is the founder and CEO of the marketing firm America's Research Group, based in South Carolina, and the author of several books, including Predatory Marketing and It Takes a Prophet to Make a Profit. Before becoming a writer and CEO, he worked as a political manager on sixteen US senatorial campaigns. He lives in Florida.

Robert L. Shook is the author of more than fifty books. He specializes in nonfiction writing, primarily business-related books. During his career, he has interviewed thousands of people, including a wide variety of high-profile individuals.