Title: Power Retail: Winning Strategies from Chapters and Other Leading Retailers in Canada Stevenson, Lawrence N.; Shlesinger, Joseph C. and Pearce, Michael R.
Publisher: McGraw-Hill
Publication Date: 2000
Language: English
ISBN 10: 0075609967
ISBN 13: 9780075609964
Binding: Hardcover
Condition: New

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Synopsis

This work elaborates on strategies used by retailers to outperform their competition. This work offers methods for customer segmentation based on needs, development of a competitive advantage in value proposition, and insights into better execution in managing people, technology and costs.

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