The Power of Logos: How to Create Effective Company Logos

Harper, Laurel,Haig, William L.

ISBN 10: 0442023138 / ISBN 13: 9780442023133

Published by Van Nostrand Reinhold, 1997

About this Item

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Bibliographic Details

Title: The Power of Logos: How to Create Effective ...

Publisher: Van Nostrand Reinhold

Publication Date: 1997

Binding: Hardcover

Condition: Good

About this title

Synopsis:

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand:

• marketing and business concepts
• how to translate "credibility" into design
• the defining qualities of a business
• what a client is saying
• the many applications of a logo

A manager attempting to understand:

• how to approach the task of creating a logo
• the designer s perspective
• what message a company logo should convey
• how design can be used to symbolize expertise
• how to communicate clearly with a designer

From the Author:

From the John Wiley, Publisher, Graphic Design Catalog
John Wiley: "Masterfully delving into the creative process behind an effective logo, 'The Power of Logos' illustrates the planning, development, evaluation, and implementation of an effective company logo system."