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Synopsis
This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand:
- marketing and business concepts
- how to translate "credibility" into design
- the defining qualities of a business
- what a client is saying
- the many applications of a logo
- how to approach the task of creating a logo
- the designer s perspective
- what message a company logo should convey
- how design can be used to symbolize expertise
- how to communicate clearly with a designer
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From the Author
From the John Wiley, Publisher, Graphic Design Catalog
John Wiley: "Masterfully delving into the creative process behind an effective logo, 'The Power of Logos' illustrates the planning, development, evaluation, and implementation of an effective company logo system."
About the Author
About the Authors William L. Haig received an M.A. in Marketing Communications at the University of Hawaii. He has worked as a marketing executive since then, and has taught courses on company logo planning at the University of Hawaii. He currently manages marketing, public relations, and graphic design at TheBus the public transportation system in Honolulu, Hawaii. Laurel Harper is former Editor of HOW: The Bottom Line Design Magazine. She currently manages her own public relations and writing firm, specializing in design, near Louisville, Kentucky.
"About this title" may belong to another edition of this title.
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The Power of Logos: How to Create Effective Company Logos
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