Persuasive Communication, Second Edition
James B. Stiff; Paul A. Mongeau
ISBN 10: 1572307021 ISBN 13: 9781572307025
Published by The Guilford Press, 2002
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Paperback
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About this Item
Description:
Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1572307021I5N00
Synopsis:
Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects.
About the Author:
James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.
Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.
Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Persuasive Communication, Second Edition
Publisher: The Guilford Press
Publication Date: 2002
Binding: Paperback
Condition: Fair
Dust Jacket Condition: No Jacket
Edition: 2nd Edition
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