Items related to Persuasive Communication, Second Edition

Persuasive Communication, Second Edition - Softcover

Stiff, James B.; Mongeau, Paul A.

 
9781572307025: Persuasive Communication, Second Edition

Synopsis

Now in a revised and expanded second edition, this popular text provides a comprehensive introduction to the study of persuasive messages and their effects.

"synopsis" may belong to another edition of this title.

About the Author

James B. Stiff, PhD, is President of Trial Analysts, Incorporated, a litigation consulting firm with offices in Dallas and College Station, Texas. He previously taught at Michigan State University, Arizona State University, and the University of Kansas.

Paul A. Mongeau, PhD, is a Professor at the Hugh Downs School of Human Communication at Arizona State University. He previously spent 15 years teaching at Miami University in Oxford, Ohio.

"About this title" may belong to another edition of this title.