Perspectives on International Marketing - Re-issued (RLE Int
Language: English
Published by Taylor & Francis, 2014
Series: Book 12 of 20 - Routledge Library Editions: International Business
- Softcover
- New
Condition: New
£ 25.05
Quantity: Over 20 available
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Stanley Paliwoda (Edited by)Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and .
Seller Inventory # 594665148
- Title
- Perspectives on International Marketing - Re-issued (RLE Int
- Publisher
- Taylor & Francis
- Publication year
- 2014
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0415752094
- ISBN 13
- 9780415752091
- Series
- Book 12 of 20: Routledge Library Editions: International Business
Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.
The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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