Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business) - Softcover

Book 12 of 20: Routledge Library Editions: International Business
 
9780415752091: Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business)
Softcover
ISBN 10: 0415752094 ISBN 13: 9780415752091
Publisher: Routledge, 2014

Synopsis

Marketing strategy is constantly adapting in the changing environment of International Business. This book draws together an eminent and international body of researchers to analyse recent changes in world markets and marketing practices. It analyses, codifies and challenges existing literature on the subject; it offers industry specific studies of international marketing practices and their relative successes; and it presents valuable research findings on the increasingly important markets of China and Japan.

The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.

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About the Author

Stanley Paliwoda (Edited by)

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
0415752094
ISBN 13 
9780415752091
Binding
Paperback
Edition number
1
Number of pages
392
Editor
Paliwoda Stanley

Other Popular Editions of the Same Title

9780415657693: Perspectives on International Marketing - Re-issued (RLE International Business) (Routledge Library Editions: International Business)

Featured Edition

ISBN 10:  0415657695 ISBN 13:  9780415657693
Publisher: Routledge, 2012
Hardcover