Pearson ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
SANDRA MORIARTY, NANCY MITCHELL, ET ALL
Language: English
Published by PEARSON INDIA, 2021
- Softcover
- Used
Seller: Windflower Bookstore, Rockford, IL, U.S.A.Windflower Bookstore
AbeBooks seller since June 8, 2026
Condition: Used - Very good
£ 4.95
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- Title
- Pearson ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
- Author
- SANDRA MORIARTY, NANCY MITCHELL, ET ALL
- Publisher
- PEARSON INDIA
- Publication year
- 2021
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9390394937
- ISBN 13
- 9789390394937
APPROACH: An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
"Synopsis" may belong to another edition of this title.
Windflower Bookstore
Rockford, IL, U.S.A.
AbeBooks seller since June 8, 2026
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