Synopsis
APPROACH: An accessible and well-written approach to advertising.
Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach.
The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
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ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
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Advertising & Imc: Principles And Practice, 11E
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Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # USIN1#9789390394937
International Edition
Advertising & Imc: Principles And Practice, 11E
International EditionSeller: Readify Books, New Castle, DE, U.S.A.
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Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, We ship from multiple Locations including India. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A. Ship from multiple Locations including India Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # INISB1#9789390394937
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Advertising And Imc : Principles And Practice
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ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
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Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-4524
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ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
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International Edition
ADVERTISING AND IMC : PRINCIPLES AND PRACTICE
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