Pay Per Click Search Engine Marketing For Dummies (For Dummies Series)
Kent, Peter
ISBN 10: 0471754943 ISBN 13: 9780471754947
Published by John Wiley & Sons, 2006
Used
Soft cover
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WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
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About this Item
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Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # wbs6643227522
Synopsis:
Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results
About the Author: Peter Kent (Denver, CO) is currently an e-commerce consultant who specializes in search-engine optimization, including Pay Per Click technology. He has carried out search engine and pay per click campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer, where he worked on search engine optimization. He has worked online since 1984; written about the Internet since 1993; and authored many Internet-related books, periodical articles, and columns. His Geek News column ran in two Colorado newspapers. He founded the e-business service provider, BizBlast.com, and is the author of Search Engine Optimization FD. He will promote this book on his site at www.searchenginebulletin.com.
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Bibliographic Details
Title: Pay Per Click Search Engine Marketing For ...
Publisher: John Wiley & Sons
Publication Date: 2006
Binding: Soft cover
Condition: Very Good
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Pay Per Click Search Engine Marketing For Dummies (For Dummies Series)
Published by
John Wiley and Sons Ltd, United States, New York, 2005
ISBN 10: 0471754943
ISBN 13: 9780471754947
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to* Use the right keywords to trigger your ads* Figure your breakeven point* Write ads that reach your customers* Calculate return on investment* Use geo targeting* Track your ad results. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002145426
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