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  • Marian Salzman

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2003

    ISBN 10: 0471273457 ISBN 13: 9780471273455

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    Paperback. Condition: Very Good. How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • John D. W. Beck

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1994

    ISBN 10: 0471025542 ISBN 13: 9780471025542

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    Paperback. Condition: Very Good. A hands-on, proven approach to mastering the art and science of leadership. Based on 10 years of development and research with thousands of managers at hundreds of seminars, the authors have devised the L4 System which consists of a highly refined method for working with individuals and groups that promotes teamwork, maximizes potential and totally utilizes resources. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Gregory S. Smith

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2006

    ISBN 10: 0471744786 ISBN 13: 9780471744788

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    Paperback. Condition: Very Good. You have what it takes to be a CIO. Do you have a strategy for getting there? Now you do. "Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read for any IT professional with aspirations toward the top IT spot. Years from now, seasoned IT leaders will be crediting Smith's book with playing a role in their success." -Martha Heller, Managing Director, IT Leadership Practice, Z Resource Group, and cofounder, CIO Executive Council "Wow! Put all the tips, advice, and strategies in this book to use now. The road to the top is rarely straight-follow Gregory's advice and the path will reveal itself to you!" -John R. Sullivan, CIO, AARP "While most professions have a distinct road map to the top, there is no standard career path to becoming a CIO. Smith addresses this unique challenge and provides aspiring CIOs with encouragement, advice, and essential skills based on years of his own and other CIOs' cumulative experience -- an important effort for the profession that Smith's fellow members in the CIO Executive Council embrace and applaud." -Mark Hall, General Manager of the CIO Executive Council "Teaching students what a CIO really does has been tough. We've had to choose between anecdotal treatments based on trade press articles and integrated academic frameworks that offer little in the way of lived experiences. Greg's book fixes that. By organizing interviews with leading technology executives, trade press reports, and his own experiences as a CIO, he provides an organized and comprehensive view of the job and its important role in modern organizations." -Fred Collopy, PHD, Professor and Chair of Information Systems and Professor of Cognitive Science, Case Western Reserve University. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Arthur B. Vangundy

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1988

    ISBN 10: 0442288476 ISBN 13: 9780442288471

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • J. L. Meriam

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1993

    ISBN 10: 0471592722 ISBN 13: 9780471592723

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Peter C. Fusaro

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2002

    ISBN 10: 0471265748 ISBN 13: 9780471265740

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    Paperback. Condition: Very Good. An easy answer guide to the difficult questions surrounding Enron What Went Wrong at Enron explains the critical steps, transactions, and events that led to the demise of a company that was once considered one of the most innovative corporations in the United States. Energy risk management expert Peter Fusaro gets inside Enron and provides a coherent account of the who, why, where, and when of this corporate debacle, without sacrificing the complexity of what has happened. Enron has been front-page news for months, but confusion still remains about what actually happened. What Went Wrong at Enron is written for readers who find themselves wondering what exactly is an energy trading company, what was the sequence of events that caused the largest corporate bankruptcy in U.S. history, and what does this all mean for me. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Lionel Salem

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1997

    ISBN 10: 0471176621 ISBN 13: 9780471176626

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    Paperback. Condition: Very Good. A lighthearted tour through 49 of the most interesting and useful mathematical formulas ever derived Now in paperback, this whimsical book reacquaints the reader with the pleasure of playing with numbers. Both entertaining and practical, it reaches a level of sophistication consistently high enough to make intelligent people think, but never aims so high that it is difficult to follow. Accompanying the formulas are over 70 amusing cartoons and diverting stories that point up how everyday events can lead to fundamental mathematical insights. Features 49 short, inviting chapters, written in simple, clear language Proves that math is fun, functional and accessible--not an arcane subject reserved for specialists LIONEL SALEM (Paris, France) is an internationally renowned theoretical chemist at the University of Paris, and has an appointment to the world famous French National Research Center. FREDERIC TESTARD (Nice, France) is a mathematician at the University of Nice. CORALIE SALEM (Paris, France) is an artist/illustrator who provided the book's graphics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Book 12 of 71: Essentials of Psychological Assessment

    Alan S. Kaufman

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1999

    ISBN 10: 0471282952 ISBN 13: 9780471282952

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. A new version of the Wechsler Adult Intelligence Scale-III, the most widely-used and well-known adult intelligence test, was published in late 1997, creating a need for a reference book on administering, interpreting, and reporting on the updated test. This book, the first guide to the updated WAIS-III, provides mental health professionals state-of-the-art interpretive and administrative guidance in a clear and accessible format. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Ralph Kimball

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1996

    ISBN 10: 0471153370 ISBN 13: 9780471153375

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Alan C. Shapiro

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2005

    ISBN 10: 0471737690 ISBN 13: 9780471737698

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. Specific guidelines for making financial decisions in an international context Learn how to make sound financial decisions in the multinational firm with Alan Shapiro's Eighth Edition of Multinational Financial Management. Shapiro provides a clear conceptual framework for analyzing key financial decisions in multinational firms-a framework that you can rely on throughout your career. Keep up with current financial events around the globe. The new Eighth Edition is thoroughly updated with enhanced discussions of the impact of China on the international financial system, current issues facing the euro, the debate over outsourcing, the political considerations underlying the debate over protectionism, the competitive devaluations during 2003, and more. Make smart decisions. Multinational Financial Management focuses on decision making in an international context. The text presents analytical techniques that translate the often vague rules of thumb used by international financial executives into specific decision criteria. Learn how to take advantage of being multinational. Too often companies focus on the threats and risks inherent in venturing abroad. In contrast, Alan Shapiro emphasizes the opportunities that are available to multinational firms, such as the ability to obtain a greater degree of international diversification and the ability to arbitrage between imperfect capital markets. Examine real international financial problems. Throughout the text, a variety of real-life cases and examples, including new mini-cases in most chapters, demonstrate how to use financial analysis and reasoning to solve real international financial problems. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Alexander Hiam

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1992

    ISBN 10: 047154728X ISBN 13: 9780471547280

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Good. This self-study guide covers all marketing topics which would be included in an MBA programme. It is especially designed for busy marketing executives who do not have the time to spend on a full-time course. It explores marketing concepts, tools, research and strategies. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

  • John R. Holum

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1997

    ISBN 10: 0471175749 ISBN 13: 9780471175742

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. This sixth edition contains the recent advances in molecular basis of life. Includes illustrations, formulas, and worked-out examples and solutions to assist those interested in knowing how nature and human life work at the molecular level. New interactions (special topics) consist of: scurvy, lime juice, ascorbic acid, and the scientific method, air bags, melatonin - hope or hype?, mad cows, prions, and protein shapes, biochips, breast cancer, and the no-name protein and more. Each chapter provides a summary as well as review exercises. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Francis D. K. Ching

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2000

    ISBN 10: 0471358983 ISBN 13: 9780471358985

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. Comprehensive and up--to--date-- the classic visual guide to the basics of building construction For twenty--five years, Building Construction Illustrated has offered an outstanding introduction to the principles of building construction. Now this Third Edition has been expertly revised and updated to address the latest advances in materials, building technology, and code requirements. Complete with more than 1,000 illustrations, the book moves through each of the key stages of the design process, from site selection to building components, mechanical systems, and finishes. Topics within each chapter are organized according to the CSI MasterFormat, making the book extremely easy to use. Special features of this edition include integrated coverage of environmentally friendly materials, sustainable building construction strategies, and ADA requirements, as well as the inclusion of both metric and standard U.S. measurements throughout the book. With its clear presentation of the basic concepts underlying building construction, Building Construction Illustrated, Third Edition equips students and professionals in all areas of architecture and construction with useful guidelines for approaching virtually any new materials or techniques they may encounter in building planning, design, and construction. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Donald Voet

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1995

    ISBN 10: 047158651X ISBN 13: 9780471586517

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. This comprehensive text thoroughly explains basic biochemical concepts while offering a unified presentation of life and its variation through evolution. Incorporates both classical and current research to illustrate the historical source of much of our biochemical knowledge. Contains a wealth of biochemical applications such as agricultural, pharmaceutical, medical and forensic. This edition has been updated to reflect the enormous advances in molecular and protein structure. Features increased emphasis on human disease, more end-of-chapter problems and extensive use of molecular biological techniques. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Edward P. Sarafino

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2005

    ISBN 10: 0471691003 ISBN 13: 9780471691006

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    Paperback. Condition: Very Good. Biopsychosocial to the core - to truly understand the interconnections between psychology and health, you've got to take a look at the whole person. That's why Edward Sarafino's thoroughly updated Fifth Edition examines the dynamic interplay of biological, psychological, and social factors in people's health. Sarafino presents the most current thinking in the field, drawing on recent research and theory from psychology, sociology, anthropology, and biology. Throughout, the text explores life span development in health and illness, as well as health and health related behavior of people throughout the world. This revised new Fifth Edition provides up to date coverage of such timely topics as: How stress affects health? coping processes and effects on health; stages of change and motivational interviewing in health promotion; substance abuse processes, prevention, and treatment; weight control; complementary and alternative medicine; pain conditions and treatment; medical and psychosocial interventions for chronic illnesses; and, age, gender, and sociocultural differences in health and health promotion. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • John M. Neale

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1995

    ISBN 10: 0471005819 ISBN 13: 9780471005810

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    Paperback. Condition: Very Good. Featuring 22 case studies of behavioural disorders, this volume focuses on symptoms, the patient's history, treatment methods and outcome. This edition includes two new cases on rape trauma and anorexia nervosa, plus discussions of interpersonal therapy and the psychodynamic approach. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Robert Reid

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1997

    ISBN 10: 0471171875 ISBN 13: 9780471171874

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. "A terrific book that captures the explosion of creativity and business evolution at the center of the Internet phenomenon. A tantalizing mix of diverse players with utopian visions, animated by equal parts aggression and delight. A true saga of our time."-James F. Moore author, The Death of Competition; Chairman, Geo Partners Research Inc. Architects of the Web presents the dynamic history of the Web's creation and evolution-as well as its emergence as a dynamic business tool-through revealing profiles of its architects, the brilliant minds who have helped thrust the Web onto desktops and corporate agendas around the world. A diverse, ambitious group, the architects of the Web are: Marc Andreessen, Netscape Ariel Poler, I/PRO Rob Glaser, Progressive Networks Andrew Anker, HotWired Kim Polese, Marimba Halsey Minor, C/NET Mark Pesce, VRML Jerry Yang, Yahoo! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Richard H. Beatty

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1996

    ISBN 10: 0471124001 ISBN 13: 9780471124009

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    Paperback. Condition: Very Good. The definitive guide to The Perfect Cover Letter--now revised and expanded A good cover letter says a lot about you. It showcases not only your writing style and skills, but other important personal qualities employers look for, and usually can't detect from your resume. With so much riding on it, a cover letter that attracts--and holds--the attention of your prospective employer is essential. This practical how-to manual shows you how to create highly effective letters designed to get you the interview you want. Newly revised and expanded, this indispensable guide offers a complete A-to-Z look at all the elements of a good cover letter, from its standard components to the proper format. Here's where you'll find: A brief introduction to cover letters--their purpose, how employers use them, how they're read Examples of winning letters, including general broadcast, executive search, networking, advertisement response, and personal introduction Tips on what makes a letter effective--and what doesn't Helpful guidelines on following up--writing the important thank you letter and more! The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Evan Marcus

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2000

    ISBN 10: 0471356018 ISBN 13: 9780471356011

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    Paperback. Condition: Very Good. Reliability is not a quality that can simply be purchased, instead it needs to be engineered into a system or product. This text offers a guide to the assessment, design, implementation, and testing of a system for 100% reliability. The authors provide the reader with a series of practical blueprints, disciplines, and processes for assessing risks to a distributed system, assigning costs and selecting appropriate reliability levels, and designing and testing solutions without excessive downtime. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Irv Englander

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2003

    ISBN 10: 0471073253 ISBN 13: 9780471073253

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    Paperback. Condition: Very Good. This title deals with the fundamental principles that will keep you on the cutting edge! Most computer architecture books are just too technical and complex. Focusing on specific technology, they often bypass the basics and are outdated as quickly as technology advances. Now, Irv Englander's gentle-but-thorough introduction to computer architecture and systems software provides just the right amount of technical detail you'll need to make successful decisions in your future career. The text covers all the basics in an accessible, easy-to-understand way. Organized in a form that parallels an actual computer system, entire sections are devoted to principles of data, hardware, and software, with computer interconnection, clustering, and networking integrated into the material to emphasize the importance of computer and system structure. Assuming only basic knowledge, these sections build up to an in-depth understanding of each topic and how they interrelate to make up a computer system. With this Third Edition's outstanding features, you'll be able to build a solid foundation for success on the job. All chapters have been thoroughly updated to reflect current technology. It is revised with even clearer discussions of virtual storage, the operation of memory, and modern CPU architectures. Programming examples are written in a C++/Java - like pseudocode. It emphasizes the computer aspects of clustering and networking, rather than the data communication aspects. It provide an understanding of underlying, non-changing basics of computers, so that you can make knowledgeable decisions about systems. It introduces new technological concepts without overwhelming you with too much detail. Examples cover a broad spectrum of hardware and software systems, from personal computers to mainframes. It integrates discussions of hardware and software throughout, and explores the symbiosis between them. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Abraham Silberschatz

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2000

    ISBN 10: 0471364142 ISBN 13: 9780471364146

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    Paperback. Condition: Very Good. This textbook provides coverage of the fundamental concepts which make up the foundation of operating systems and also gives practical experience with a fully functioning instructional operating system called NACHOS. This edition also features new chapters on the history of the operating systems and on computer ethics, as well as a further case study on WindowsNT. Memory management, including modern computer architectures and file system design and implementation are also covered. Common operating systems (MS-DOS, OS/2, Sun OS5 and Macintosh) are used throughout to illustrate concepts and provide examples of performance characteristics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Kevin Forsberg

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2000

    ISBN 10: 047135760X ISBN 13: 9780471357605

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    Paperback. Condition: Very Good. "The authors' technical skill and work-environment experience are abundantly apparent in the real-world methodology they bring to the study and understanding of the importance of project management to the success of any organization."-From the Foreword by Norman R. Augustine. Chairman of the Executive Committee, Lockheed-Martin Corporation Effective project management is an essential skill in virtually every professional and technical setting and, like any skill, it is best mastered through the right combination of in-depth, expert training and hands-on experience. Visualizing Project Management, Second Edition is today's best resource for both. Delivered by a trio of authors whose combined project management experience is unequaled in the field-a team that has been an integral part of the development of project management from the 1950s to the present-the processes and techniques in this landmark book have been confirmed through the experiences of over 30,000 working project managers and over 100 corporations. Profound in its simplicity yet unique in its completeness, the integrated approach presented in Visualizing Project Management focuses on the four essential elements of project management: 1. Common Vocabulary: Terms and jargon are defined as they are introduced, minimizing the vocabulary problems that can lead to conflict and undermine otherwise successful teamwork. 2. Teamwork: Each of the fundamentals of real teamwork-from common conduct to shared rewards-is discussed, along with strategies to strengthen this vital component. 3. The Sequential Project Cycle: Valuable lessons are provided to enable you to develop a template for project-unique tactics as well as achieve project-to-project continuity. 4. Management Elements: The authors provide all the techniques and tools you need to guide a project to its successful conclusion-the achievement of stated objectives, within budget and time constraints. Visualizing Project Management shows you how to breathe life into each of these inanimate project elements. The result is a working guidebook for total project management success-and a tangible model for moving your organization and career forward into the exciting new millennium. An Integrated Approach to Results-Oriented Project Management Better .Faster .Cheaper .Today's take-no-prisoners competitive environment has made this the project management mantra for 2000 and beyond. Enlightened project managers know: Unless you can identify accurately the correct benchmark and correctly isolate how to surpass it, your organization will succeed only in producing a better, faster, cheaper failure. The bestselling Visualizing Project Management first set the standard for effective project management in 1996, and introduced models that have been adopted by over 100 leading government and private organizations. In this Second Edition, the authors have revised the tools and techniques that changed the foundations of project management in order to help you better understand, compete, and win in today's lightning-fast global business arena. A few short years ago, the insights and ideas in Visualizing Project Management invented the wheel. Now, its pioneering authors refine your understanding of the project management wheel, as they simplify and clarify the complexities of project management and system engineering. Also includes a dynamic CD-ROM-Visual Project Management (Visual PM)-providing an interactive software version of the book's revolutionary process model, a guided tour of a commercial project cycle, vocabulary definitions, sample document templates, and more. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • David A. Aaker

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1998

    ISBN 10: 0471177431 ISBN 13: 9780471177432

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    Paperback. Condition: Very Good. The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative examples to show how to develop a complete management system. Using case studies illustrating conceptual models, this compact best-seller shows:How to conduct a structured external and internal analysis of a business with confidenceHow to develop sustainable competitive advantages by developing assets, competencies, and synergiesHow to make strategic investment decisions to generate growthHow to organize to support strategiesHow to compete strategically in hostile, growth and global contexts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • David Burke

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1988

    ISBN 10: 047162876X ISBN 13: 9780471628767

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • George H. Davis

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1996

    ISBN 10: 0471526215 ISBN 13: 9780471526216

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. When author George Davis conceptualized the cover illustration for the first edition of Structural Geology of Rocks and Regions, he wanted to emphasize that the human adventure of learning comes from doing; and that new insight springs from careful, detailed examination of field relationships, viewed at all scales from rocks to regions. He asked illustrator David Fisher to combine four photos into the single painting, you see here. The geologist is enveloped by challenging structural relationships of folded rocks in outcrop; the curvature of back and neck, torqued as eyes and brain move closer and closer to clipboard, is the classic language of geologic mapping. When George Davis and new co--author Steve Reynolds contemplated the cover illustration for the second edition of Structural Geology of Rocks and Regions, they asked: "Who else is in the picture?" Stepping back, and handing David Fisher a couple of additional photos, the scene suddenly changed. The original geologist who had been sitting on the outcrop recording data is now up and walking around, gathering new data. A second geologist has moved into the new foreground, mapping and sketching a system of small--scale imbricate faults. Again, the head is torqued to handle the requirements of fine description and careful mapping. Like so many structural geologists, she seems to thrive on visualization of three--dimensional relationships. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Keith J. Devlin

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1997

    ISBN 10: 0471142166 ISBN 13: 9780471142164

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    Paperback. Condition: Very Good. "[Goodbye, Descartes] is certain to attract attention and controversy.a fascinating journey to the edges of logical thinking and beyond." -Publishers Weekly Critical Acclaim for Keith Devlin's Previous Book Mathematics: The Science of Patterns "A book such as this belongs in the personal library of everyone interested in learning about some of the most subtle and profound works of the human spirit." -American Scientist "Devlin's very attractive book is a well-written attempt to explain mathematics to educated nonmathematicians . the basic ideas are presented in a clear, concise, and easily understood manner. Highly recommended." -Choice "[Devlin] has found an interesting way of exhibiting how mathematics is unified . the author's presentation is a tour de force." -Mathematical Reviews A Selection of the Newbridge Library of Science and Reader's Subscription. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Dan Briody

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2004

    ISBN 10: 0471638609 ISBN 13: 9780471638605

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    Paperback. Condition: Very Good. The author of the bestseller The Iron Triangle untangles a web of political back scratching in one of the worlda s most powerful companies Halliburton--a Texas oil--field company Dick Cheney ran before he became Vice President--has courted controversy for the better part of the twentieth century, but only recently has it received intense media scrutiny. In The Halliburton Agenda, Halliburton and its subsidiaries form the foundation of a fascinating story of influence peddling and behind--the--scenes political maneuvering that has only increased in momentum over the last decade--culminating in a firestorm of problems arising as soon as Cheney took office. This intriguing book shows readers where Halliburton has been doing business and with whom--topping the list so far are Iran, Iraq, and Libya. It also reveals how this juggernaut of a corporation has engaged in a cycle of profits that begins by selling products and services to potential terrorist states, contracting with the federal government during times of war against those states, then gaining valuable rebuilding contracts to help repair those states. It will also show how a Halliburton subsidiary, Kellogg Brown & Root, has become an indispensable part of the U.S. military, so much so that the two are indistinguishable at times. Halliburton is one of the first American companies to recognize the importance of aligning itself with powerful politicians, heavily contributing to campaigns, then cashing in on lucrative government contracts. Engaging and informative, The Halliburton Agenda carefully explores the arc of the companya s success, its use of political affiliation, and the scope of its international business. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Joy Mundy

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2006

    ISBN 10: 0471267155 ISBN 13: 9780471267157

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    Paperback. Condition: Very Good. This groundbreaking book is the first in the Kimball Toolkit series to be product-specific. Microsoft's BI toolset has undergone significant changes in the SQL Server 2005 development cycle. SQL Server 2005 is the first viable, full-functioned data warehouse and business intelligence platform to be offered at a price that will make data warehousing and business intelligence available to a broad set of organizations. This book is meant to offer practical techniques to guide those organizations through the myriad of challenges to true success as measured by contribution to business value. Building a data warehousing and business intelligence system is a complex business and engineering effort. While there are significant technical challenges to overcome in successfully deploying a data warehouse, the authors find that the most common reason for data warehouse project failure is insufficient focus on the business users and business problems. In an effort to help people gain success, this book takes the proven Business Dimensional Lifecycle approach first described in best selling The Data Warehouse Lifecycle Toolkit and applies it to the Microsoft SQL Server 2005 tool set. Beginning with a thorough description of how to gather business requirements, the book then works through the details of creating the target dimensional model, setting up the data warehouse infrastructure, creating the relational atomic database, creating the analysis services databases, designing and building the standard report set, implementing security, dealing with metadata, managing ongoing maintenance and growing the DW/BI system. All of these steps tie back to the business requirements. Each chapter describes the practical steps in the context of the SQL Server 2005 platform. Intended Audience The target audience for this book is the IT department or service provider (consultant) who is: * Planning a small to mid-range data warehouse project; * Evaluating or planning to use Microsoft technologies as the primary or exclusive data warehouse server technology; * Familiar with the general concepts of data warehousing and business intelligence. The book will be directed primarily at the project leader and the warehouse developers, although everyone involved with a data warehouse project will find the book useful. Some of the book's content will be more technical than the typical project leader will need; other chapters and sections will focus on business issues that are interesting to a database administrator or programmer as guiding information. The book is focused on the mass market, where the volume of data in a single application or data mart is less than 500 GB of raw data. While the book does discuss issues around handling larger warehouses in the Microsoft environment, it is not exclusively, or even primarily, concerned with the unusual challenges of extremely large datasets. About the Authors JOY MUNDY has focused on data warehousing and business intelligence since the early 1990s, specializing in business requirements analysis, dimensional modeling, and business intelligence systems architecture. Joy co-founded InfoDynamics LLC, a data warehouse consulting firm, then joined Microsoft WebTV to develop closed-loop analytic applications and a packaged data warehouse. Before returning to consulting with the Kimball Group in 2004, Joy worked in Microsoft SQL Server product development, managing a team that developed the best practices for building business intelligence systems on the Microsoft platform. Joy began her career as a business analyst in banking and finance. She graduated from Tufts University with a BA in Economics, and from Stanford with an MS in Engineering Economic Systems. WARREN THORNTHWAITE has been building data warehousing and business intelligence systems since 1980. Warren worked at Metaphor for eight years, where he managed the consulting organization and implemented many major data warehouse systems. After Metaphor, Warren managed the enterprise-wide data warehouse development at Stanford University. He then co-founded InfoDynamics LLC, a data warehouse consulting firm, with his co-author, Joy Mundy. Warren joined up with WebTV to help build a world class, multi-terabyte customer focused data warehouse before returning to consulting with the Kimball Group. In addition to designing data warehouses for a range of industries, Warren speaks at major industry conferences and for leading vendors, and is a long-time instructor for Kimball University. Warren holds an MBA in Decision Sciences from the University of Pennsylvania's Wharton School, and a BA in Communications Studies from the University of Michigan. RALPH KIMBALL, PH.D., has been a leading visionary in the data warehouse industry since 1982 and is one of today's most internationally well-known authors, speakers, consultants, and teachers on data warehousing. He writes the "Data Warehouse Architect" column for Intelligent Enterprise (formerly DBMS) magazine. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Paul McFedries

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 2006

    ISBN 10: 0470009241 ISBN 13: 9780470009246

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. Straight-forward task descriptions Succinct explanations Full-color screen shots Numbered steps Learn How To: Maximize Your E-mail Security Make Your File Searches Run Faster Encrypt Confidential Files and Folders. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Maureen Mitton

    Language: English

    Published by John Wiley and Sons Ltd, United States, New York, 1999

    ISBN 10: 0471292591 ISBN 13: 9780471292593

    Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom

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    Paperback. Condition: Very Good. An overview of interior design graphics, models, and presentation techniques is provided by this introductory text. Step-by-step instructions show how to create a variety of visuals. The book features a range of presentation types and styles. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.