The Package Design Book
Julius Weidermann
Sold by Bookbot, Prague, Czech Republic
AbeBooks Seller since 7 October 2023
Used - Hardcover
Condition: Used - Fine
Ships from Czech Republic to U.S.A.
Quantity: 1 available
Add to basketSold by Bookbot, Prague, Czech Republic
AbeBooks Seller since 7 October 2023
Condition: Used - Fine
Quantity: 1 available
Add to basketAbnutzung / Risse - leicht. Verpackungen sind ein zentraler Bestandteil unserer visuellen Alltagskultur, die darauf abzielt, Verlangen zu wecken und einen ansprechenden Konsum zu fördern. Sie verdienen eine angemessene Wertschätzung als Kunstform, die über bloße Verkaufszahlen hinausgeht. Die Pentawards, der bedeutendste internationale Wettbewerb für Packaging Design, zeichnet jährlich in verschiedenen Städten Europas, Asiens und Amerikas die elegantesten und außergewöhnlichsten Verpackungslösungen aus. Beispiele reichen von den auffälligen Boxen der deutschen Agentur Amelung für das Memo-Sprachenspiel von Lingua Simplex (2014) bis hin zu Pizzaschachteln von John Knowles Ritchie in London und den Texmex-Maggi-Flaschen der Schweizer Agentur ARD SA (beide 2016). Auch Verpackungen für Sisheido-Gesichtsmasken (2010) und kreativ gestaltete Zementsäcke der Agentur Mousegraphics aus Athen (2009) sind vertreten. Seit ihrer Gründung haben sich die Pentawards zu einem Megaevent entwickelt, bei dem die besten Kreativen im Packaging Design gegeneinander antreten. Dieser Band dokumentiert die Preisträger von 2008 bis 2016 in den Hauptkategorien Beverages, Food, Body, Luxury und Other Markets, und zeigt, wie innovative Designideen die Bedürfnisse der Kunden, die Realität des Produkts und das Potenzial des Kontextes miteinander verbinden.
Seller Inventory # 69472bef-b074-4553-8392-38a58b342050
Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories ― beverages, food, body, luxury, and other markets ― and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
About the series
Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!
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