Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories ― beverages, food, body, luxury, and other markets ― and no fewer than 50 sub-categories.
Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging.
About the series
Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!
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Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events.
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
El envoltorio de un producto es lo primero que ve el consumidor y puede ser elemento decisivo del éxito o fracaso comercial. Cada año, los Pentawards rinden homenaje al infravalorado arte del diseño de embalajes premiando las piezas más influyentes del mundo. Con cientos de trabajos y análisis detallados de las obras clave, este libro reúne a los afortunados ganadores para rendir homenaje a la vívida creatividad aplicada al packaging en todas sus formas.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: new. Hardcover. Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging. As the first thing a consumer sees when looking at a product, the packaging can make or break a sale. Each year, the Pentawards celebrate the underrated art of package design by recognizing the most influential pieces from around the world. Featuring hundreds of works and with key pieces described in detail, this book brings together the lucky. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9783836555524
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