Overcoming the Liabilities of Newness and Building Legitimacy in a B2B SaaS Startup Context: Introducing a Framework of Legitimation Strategies

Müller-Buttmann, Philipp Constantin; Eberhard, Marvin

ISBN 10: 3346014444 ISBN 13: 9783346014443
Published by Grin Verlag, 2019
Language: English
Condition: New Soft cover

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