Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more
Garrison, Joshua; Stone, Karli; Dang, Xier
Language: English
Published by Apollo.io (edition ), 2024
- Softcover
- Used

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- Title
- Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more
- Author
- Garrison, Joshua; Stone, Karli; Dang, Xier
- Publisher
- Apollo.io (edition )
- Publication year
- 2024
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 13
- 9798991501910
Boost your pipeline with sales methods backed by data from 300,000+ businesses.
Outbound Sales is a practical guide that anyone can use to sell like the best companies in the world, with information you can’t get anywhere else.
Joshua Garrison is a two-time founder (who successfully sold one company) and has led sales and marketing teams everywhere from small businesses to publicly traded companies.
Over 9 chapters, he lays out how to adopt his data-backed, full-cycle outbound sales process to find the right leads, book more meetings — and ultimately, make more money.
In this book, you’ll find everything you need to run a modern outbound sales playbook:
- Cold email copywriting tactics that the best salespeople use to get replies
- 20+ Sales sequence examples, email templates, and scripts
- Cold email deliverability checklist to keep your emails out of spam
- A prospecting prioritization method that can produce 47% more meetings
- The 5-step cold calling framework that leads to good conversations and meetings
- A voicemail tactic to increase callbacks by 25%
- A practice routine for getting over cold call anxiety and becoming great on the phone
- The 3 R's of objection handling and how to turn skepticism into enthusiasm
- Social Selling 101: how to turn LinkedIn into a source of new business
- Target benchmarks for email, cold calling, LinkedIn, and conversion
Whether you’re just starting or scaling up as an entrepreneur, sales rep, or sales leader — this book equips you to avoid the pitfalls that ruin most outbound efforts.
Pick up your copy today so you can start closing more high-value deals for your business.
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BooksRun
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