Outbound Sales: A data-backed playbook for cold email, cold calling, social selling, and more - Softcover

Garrison, Joshua; Stone, Karli; Dang, Xier

Softcover

ISBN 13: 9798991501910

Publisher: Apollo.io, 2024

Synopsis

Boost your pipeline with sales methods backed by data from 300,000+ businesses.

Outbound Sales is a practical guide that anyone can use to sell like the best companies in the world, with information you can’t get anywhere else.

Joshua Garrison is a two-time founder (who successfully sold one company) and has led sales and marketing teams everywhere from small businesses to publicly traded companies.

Over 9 chapters, he lays out how to adopt his data-backed, full-cycle outbound sales process to find the right leads, book more meetings — and ultimately, make more money.

In this book, you’ll find everything you need to run a modern outbound sales playbook:

• Cold email copywriting tactics that the best salespeople use to get replies
• 20+ Sales sequence examples, email templates, and scripts
• Cold email deliverability checklist to keep your emails out of spam
• A prospecting prioritization method that can produce 47% more meetings
• The 5-step cold calling framework that leads to good conversations and meetings
• A voicemail tactic to increase callbacks by 25%
• A practice routine for getting over cold call anxiety and becoming great on the phone
• The 3 R's of objection handling and how to turn skepticism into enthusiasm
• Social Selling 101: how to turn LinkedIn into a source of new business
• Target benchmarks for email, cold calling, LinkedIn, and conversion

Whether you’re just starting or scaling up as an entrepreneur, sales rep, or sales leader — this book equips you to avoid the pitfalls that ruin most outbound efforts.

Pick up your copy today so you can start closing more high-value deals for your business.

Edition details

• Publisher: Apollo.io
• Publication date: 2024
• Language: English
• ISBN 13: 9798991501910
• Binding: Paperback
• Number of pages: 227