Organizational Rhetoric

Language: English

Published by John Wiley and Sons Ltd, GB, 2011

0745647162 / 9780745647166

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Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power. Organizational Rhetoricmines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study. This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.…

Seller Inventory # LU-9780745647166

Title
Organizational Rhetoric
Author
Charles Conrad
Publisher
John Wiley and Sons Ltd, GB
Publication year
2011
Condition
New
Binding
Hardback
Language
English
ISBN 10
0745647162
ISBN 13
9780745647166
Item weight
500 grams

Rarewaves.com UK

London, United Kingdom

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