Organizational Rhetoric: 1 (Key Themes in Organizational Communication) - Hardcover

Conrad, Charles

 
9780745647166: Organizational Rhetoric: 1 (Key Themes in Organizational Communication)
Hardcover
ISBN 10: 0745647162 ISBN 13: 9780745647166
Publisher: Polity, 2011

Synopsis

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.

Organizational Rhetoricmines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.

This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.

"synopsis" may belong to another edition of this title.

About the Author

Charles Conrad is Professor and Honors Scholar-Teacher at Texas A&M University.

From the Back Cover

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.

Organizational Rhetoricmines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.

This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.

From the Inside Flap

Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoric--the strategic use of symbols to manipulate popular opinion and political power.

Organizational Rhetoricmines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study.

This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.

"About this title" may belong to another edition of this title.

Publisher
Polity
Publication date
2011
Language
English
ISBN 10 
0745647162
ISBN 13 
9780745647166
Binding
Hardcover
Edition number
1
Number of pages
208

Other Popular Editions of the Same Title

9780745647173: Organizational Rhetoric: 2 (Key Themes in Organizational Communication)

Featured Edition

ISBN 10:  0745647170 ISBN 13:  9780745647173
Publisher: Polity, 2011
Softcover