Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Ling, Richard C.; Goddard, Walter E.

ISBN 10: 0471132276 ISBN 13: 9780471132271

Published by Wiley, 1989

Language: English

Condition: New Hardcover

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Bibliographic Details

Title

Orchestrating Success: Improve Control of the Business with Sales & Operations Planning

Publisher

Wiley

Publication Date

1989

Language

English

ISBN 10

0471132276

ISBN 13

9780471132271

Binding

Hardcover

Condition

New

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About this title

Synopsis

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

About the Author

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.

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